NARCISSISTIC ORIENTATION AS A FACTOR OF SOCIAL SUCCESS

Abstract

The article examines the phenomenon of narcissistic orientation and its impact on social adaptation and personal success. The evolution of views on narcissism is theoretically analyzed - from classical psychoanalytic concepts to modern approaches that consider narcissism as an adaptive trait capable of performing a constructive function in the social environment. The concept of narcissistic orientation as a dynamic formation that can be situationally activated and contribute to effective self-presentation, self-esteem regulation, strengthening of personal integrity and achievement of social recognition is outlined. The scientific approaches to distinguish between adaptive and maladaptive narcissism are systematized. The emphasis is set on the peculiarities of manifestation of adaptive narcissistic traits in the form of confidence, ambition and leadership. In contrast, maladaptive manifestations are associated with emotional instability, lack of empathy, and manipulative behavior. The article describes how narcissistic orientation can be a factor of social success or, conversely, a factor of maladjustment, depending on the individual characteristics of the personality and the context of his or her interaction with society. Particular attention is paid to the methods of theoretical analysis for a deeper understanding of the structure and functions of narcissistic orientation. The practical significance of the results for psychotherapy, social work, and prevention of maladjustment of individuals with distinct narcissistic traits is emphasised. The role of psychological awareness, emotional intelligence and empathic interaction in reducing the negative consequences of destructive narcissism is substantiated. Prospects for further research on improving the methods of diagnosis and psychological support for people with narcissistic symptom complex are outlined. The results obtained can be used in educational, clinical and socio-psychological practice to support individuals in the process of their self-growth and adaptation.